From the article:
When we went to our seats, the wait staff let us know that despite the fact that the previews were playing, we wouldn’t know until the movie actually started whether we could see the film or not. If it didn’t work, the screen would just turn black. Luckily, the film went through without a hitch.
Come to think of it there’s probably something to make sure theaters are completing the number of contractually obligated screenings too. Like a 3 person screening is probably a loss for the theater, but not revenue distributers want to lose out on.