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So this, from Firefox, is fucking toxic: https://mstdn.social/@Lokjo/112772496939724214
You might be aware Chrome— a browser made by an ad company— has been trying to claw back the limitations recently placed on ad networks by the death of third-party cookies, and added new features that gather and report data directly to ad networks. You'd know this because Chrome displayed a popup.
If you're a Firefox user, what you probably don't know is Firefox added this feature and *has already turned it on without asking you*
Safari refers to it as “Privacy-Preserving Ad Measurement”, and Chrome includes an option as part of its “Privacy Sandbox.” Please have the decency to do a basic google search before being an asshole :)
The big difference between Privacy Sandbox (previously Topics API and before that FLoC) and PPA is that Google’s “solution” still tracks the user while Mozilla’s just tracks the ads and gives aggregate data to the advertiser
Safari refers to it as “Privacy-Preserving Ad Measurement”, and Chrome includes an option as part of its “Privacy Sandbox.” Please have the decency to do a basic google search before being an asshole :)
Chrome’s privacy sandbox is a very different protocol from Mozilla’s PPA protocol. I haven’t read about Safari’s variant so I don’t know if that’s a copy/paste of Chrome’s or it’s own protocol
The big difference between Privacy Sandbox (previously Topics API and before that FLoC) and PPA is that Google’s “solution” still tracks the user while Mozilla’s just tracks the ads and gives aggregate data to the advertiser