Which soap? I’ve been using Dove for everything for the past few years. Apart from the fact that it’s really handy for travelling I’ve never had any issues with using it as both shampoo and normal soap but maybe I’m doing it wrong and I should have dedicated conditioner and shampoo

They’re probably just leveraging the good will they have as the plucky underdog. I personally found the app clunky and that the videos loaded really slowly, but I don’t blame them for offering a lifetime subscription.

Either that, or it’s just price anchoring and they weren’t expecting anyone to spend $300, but it made the other options look cheaper