It’s a tough sale when the item/service being sold changes someone’s workflow or tool set. Hype helps remove this friction. Strangely enough, when you force someone into a default state, they dont act to move to what is comfortable. Instead, they try to work with it and thereby become more comfortable. This is also why keeping it stupid simple and obnoxiously large buttons makes it easier to introduce people. The less steps or transitions are also preferable because people want to have less effort and not be overloaded with options that look important enough that they need to know what to do. Average joe does not want to do research on things they don’t know anything about. Unfortunately, settings pages(and other custom tools like command lines) are full of the opposite of what I stated here.