I read about some research (and it may have been funded by the socials, I don’t remember) that in a Coke/Pepsi blind test, users preferred algorithmic feeds. Most people do not think too much about what is happening behind the scenes and are happy to receive content they like. The unwashed masses are less concerned with things like privacy or moderation of content. I think there is a strong correlation between people who care about such things and their preference for chronological feeds. And we’re the minority.

An algorithmic feed will always be a better vessel to sell ads. Or in a more conspiratorial sense, to serve you “approved content.” So in the end, it boils down to money. Money prefers algorithms.